Building Marketing

Tips for Building a Landing Page That Converts in 2020

Written by Mohammad Khaled

Photo by Lukas from Pexels

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Your landing page might be the first thing that your potential clients will see after they reach your offer or website. However, they don’t stick around for too long if they don’t find the page fast, easy, and trustworthy.

The Internet is crowded with webpages, best-deal affords, and scam websites, amongst different content material. Getting people to stay round will take extra effort from your side, but it’s value it when you see the conversion rates rising and revenue growing.

But, that’s all simple to say, and the secret lies in taking action. We’ll give you a few tips about easy methods to build your landing page so it’ll maintain up nowadays.

1. Get Faster Load Speed for Your Landing Page

According to a study performed by Unbounce, almost 70% of customers admitted that page loading speeds affected their buy choices. Furthermore, the examine discovered that over half the responders would hit the again button if the page took more than 6 seconds to load

There’s no doubt that the load speed matters and can affect your conversion results. But, what could you do to minimize the potential loss due to performance?

First and foremost, get a nice hosting plan that helps your page’s load instances. The essential statistics are the load time and uptime of the hosting service. Furthermore, be certain that your hosting plan has the performance you need for the number of visitors you have coming to your landing web page. If you see that you’ll need extra power, look into upgrading or switching your hosting plan.

Check out this brief guide on web hostingWhat Is Web Hosting?

Secondly, keep your landing page “light”. It means that you’ll need to avoid having large information that takes forever to load on your landing page. Another possibility is to have these larger information load in the lower parts of your landing page to keep the main view loading as fast as possible. 

Thirdly, your webpage must be accessible for the majority of units, especially since so many people use their smartphones to browse the web these days. So, ensure to preview your website’s mobile layout to see that it looks good on all devices.  If you find that your website doesn’t look nice on mobile, there’s a ton of tutorials and ideas you’ll find online to improve the mobile-friendliness of your website.

You can obtain this by using HTML5 to build your landing page because it helps most of the devices and browsers popular today. There are tons of guides and step-by-step tutorials out there that you can use. From an HTML5 Periodical Table by Hosting Facts to a full course from Codecademy where you can Learn HTML

2. Keep It Short and Simple

Our attention span, when it comes to marketing messages, is rather short. It’s not a surprise considering all the billboards, ads, email promotions, and more we’re getting bombarded with each day. However, this shows a clear path that your landing page must be straight to the point and as simple as possible.

Build your landing page structure with easy navigation in mind and try to avoid lengthy paragraphs of textual content. Instead of writing a description of your service or a value proposition, use graphics or visual content material so it’ll be easier to scan and get the overview. Images are also a smart way to attract attention and keep people on your landing page.

Video content is the best way to grab your visitors’ attention. However, it could possibly cripple your statistics if the content isn’t on-point, short, or isn’t even relevant to your offer. Since video content will instantly get your customer’s attention, it could cause them to ignore everything else entirely.

3. Optimize Your Landing Page for Mobile

It’s no secret that smartphone usage is growing every year. According to research by Statista, there shall be 3.5 billion smartphone users this year, with this number increasing to 3.8 billion next year. This is a huge indication of the place the information consumption is heading.

It’s a fact that your landing page gets accessed from a smartphone. Now, if your page isn’t totally responsive and optimized for mobile, you would face a significant downturn of conversions going forward. However, using today’s website tools, it’s easy to make your landing page’s information responsive to a smartphone format.

When building your landing page, consider that a few of your potential customers will access your website from a 3G and even slower network. It’s more useful to maintain the site as “light” as possible for mobile users accessing it.

4. Create Trust in Your Landing Page

It’s difficult to convert someone who doesn’t trust you or your website. You may have the best product or service on the market but still won’t see the conversion rates you need to be seeing. Consider adding parts to your landing page that creates trust and present other people being satisfied with their purchase.

The very main step towards achieving trust is having top-notch grammar and spelling on your landing page. Having wonky spelling reminds us of scam emails about winning a state lottery of some 3rd world nation that you just didn’t participate in. Bad grammar is the first red flag your visitors will have, and it may lead to a misunderstanding of your marketing message entirely.

Once you’re confident about your messaging’s correctness, you may add multiple different parts that raise confidence about your product or service.

Testimonials from Other Customers

Put yourself in your potential target audience’s shoes and think about who they would like to see using your product or service. Then ask for feedback out of your existing customers and include their testimonials on your landing page. Potential customers seeing people-like-them being satisfied with the product or service will go a long way. However, make sure to get actual people’s feedback and not just come up with fictional characters.

Contact Information

Include the contact information of your company so that potential customers could get in touch with additional questions or advice about your offer. Add your company’s email address, phone number, physical address, and other means of getting in touch with you.

Live Chat Plugin

Nothing is better than getting instant answers to your questions through a live chat possibility. This will take away an extra step that your potential customers would need to go through if they have any questions or want to validate your company.

5. Add a Clear CTA

You can have all of the above locked down tight, but when your potential customers don’t immediately understand the next step, they are gone. That’s where the importance of a great Call-To-Action (CTA) comes into play.

Make sure your CTA is visible and describing the action the customer will take when clicking on it. It’s also higher to become creative with the copy part of the button and not just writing “Submit”. Think of the CTA as your punchline that gives the potential customer a strong reason to click on it.

Another neat tip is to add urgency to your landing page. You can achieve this by adding a countdown for your offer, limiting the time that the landing page is up and running. However, make sure the limited offer is valid, or the trust is gone, and you’ll have a hard time regaining it.

Bonus tip: Add Analytics and A/B Test Landing Page Versions

The easiest way to do this is by adding Google Analytics to your page. This allows you to gather statistics about your landing page’s visitors and creates a baseline for your further decisions.

Also, it’s wise always to run two different landing page versions and compare the results after a sure period. Doing A/B testing will allow you to make data-driven choices about what works better and implementing changes in future versions you’ll want to test.

Having a fast landing page that’s easy to follow regardless of the device will dramatically boost your conversion rates. Make sure to add elements that create trust and always try to improve based on the statistics you have measured.

For getting the best results, follow all the tips described in this article as they complement each other. You can always A/B test different versions to see what works best for you and what you should focus on with your landing page.

What other tips would you recommend for building a landing page that converts?


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About the author

Mohammad Khaled

I am Mohammed Khaled, I studied law, and I have been working as a lawyer since 2002.
My passion for eCommerce never stopped, so I read a lot of books and studied some courses about e-commerce and from here I started my journey as an eBay seller since 2016, and during that trip, I did not stop learning, hence I decided to create this blog to share my knowledge with beginners and professionals entrepreneurs.

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