Marketing Tools

Seven powerful Marketing Automation Tools To Grow Your Business

Written by Mohammad Khaled

Photo by Matthew Henry from Burst

Disclosure: When you purchase a product or a service through our website, we earn a small commission – read more

Online marketing has lengthy handed the times of some advertisements right here and there. In truth, digital marketing has come to imply the promotion of your model in your web site, in advertisements, throughout social media, in email advertising and marketing campaigns, and a lot extra.

Because of this, there actually isn’t any time to waste on the subject of advertising and marketing automation.

There are loads of high-quality advertising and marketing automation platforms on the market simply ready so that you can reap the benefits of them to develop your enterprise and succeed. But as with most issues in life, too many selections usually result in a stalemate.

And stalling by no means leads you to success

That’s why in the present day we’re sharing with you the strongest marketing automation tools that aren’t solely simple to make use of, but in addition reasonably priced too, so you may make a fast determination and take motion now.

So, let’s have a look!

The finest marketing automation software & tools to grow your business

1. ActiveCampaign

activecampaign

ActiveCampaign is among the most well-known marketing automation software platforms around. It’s an all-in-one email marketing software, marketing automation tool, and small business CRM. And as a result of it’s not as costly as different automation giants (like Infusionsoft or Ontraport) extra small companies than ever can reap the benefits of its options and develop in consequence.

Here’s a glimpse at what you possibly can count on to get with ActiveCampaign:

  • Highly customized emails despatched to the proper individuals at the proper time.
  • Automated email campaigns so you possibly can nurture relationships with leads long after they’ve left your web site.
  • Detailed consumer habits knowledge of these exploring your web site.
  • Lead scoring to pinpoint your most engaged web site guests and subscribers.
  • The break-up testing functionality of automation to find out which campaigns convert the very best.

Perhaps better of all, ActiveCampaign has a fame for having an excessive email deliverability fee. In truth, this 12 months alone, ActiveCampaign has maintained a strong 93.8% deliverability rate

Email deliverability has the potential to make or break each marketing campaign you ship out, whether or not you’re utilizing email automation instruments or not. Only the emails that maintain individuals engaged, supply precious data and offers, and truly land in subscribers’ inboxes have an opportunity at changing subscribers. 

Price: For those who solely want an email automation software program, ActiveCampaign begins at $9/month. If you want just a little extra and need to use the CRM performance, you’ll have to take a position $49/month.

Try ActiveCampaign Free

2. Drip

drip

Drip is a type of marketing automation platform that focuses on bridging the hole between what consumers need and what eCommerce outlets ship. In truth, Drip is a strong platform that provides you methods to find out about your prospects, personalize their shopping experiences, develop your enterprise, and construct sturdy relationships with these which can be loyal to your model.

Two of Drip’s most standout options embrace:

  1. Multi-Channel Marketing: It’s not sufficient to ship high-quality messages to individuals at the proper time. You should catch them on the proper channel too, which suggests from inbox to social media, try to be selling your model and convincing individuals to take motion.
  2. Drip Emails: Just like its title implies, Drip is able to send your most promising leads automated email campaigns over a time frame. Define automation triggers, personalize the messages, and let Drip do the remainder of the be just right for you. 

Drip integrates with all the favored email list building plugins like LeadPages, OptinMonster, and Thrive Leads. Plus, it has built-in lead seize performance you should use for those who favor maintaining every little thing in a single place. For occasion, create slide-in bins exit-intent opt-ins, embedded varieties, and even popup bins.

Price: Plans begin at $49/month for as much as 2500 subscribers and $122/month for as much as 5000 subscribers.

Try Drip Free

3. Gist

gist

Gist takes every little thing a knowledgeable marketer must succeed and places all of it into one complete marketing automation platform. This eliminates the necessity and value of piecing collectively a number of items of software program to advertise a model throughout many channels.

With Gist, you possibly can automate a buyer’s total journey:

  • Introduce your business to potential leads and start changing them into prospects.
  • Engage loyal prospects with email campaigns to encourage repeat purchases.
  • Increase the worth of each buyer by optimizing their purchases and bettering the shopping experience.

You can enter Gist’s visible builder to create concise workflows that may inform people by means of the gross sales funnel from beginning to end and finish with a conversion.

But greater than that, you possibly can find out about your prospects and tag them so which affords to present them once they go to or open an email. You can even phase your target audience to personalize their expertise along with your model and allow automated timing intervals so that you ship the proper message to your leads at the proper time.

You can add chat prompts to your web site or construct conversational chat bots. And supply help through reside chat and an information base.

Price: Gist is free endlessly as much as 500 contacts. If you discover your business rising, paid plans start at $33.99/month.

Try Gist Free

4. Sendinblue

sendinblue

Sendinblue went from being a digital company to provide email marketing software to providing full-fledged marketing automation software that small businesses can profit from. In truth, this marketing automation software helps you to develop and talk utilizing a number of channels so that you attain broader viewers and convert extra gross sales.

This feature-packed software comes with every little thing you want to run a profitable enterprise. But when it comes to automation, right here’s what you possibly can count on:

  • Email Marketing: Choose from Sendinblue’s pre-made templates and ship emails – intelligently. Let the software resolve your email campaigns’ finest ship instances, take a look at warmth maps to see the place persons are clicking, and let every subscriber earn a lead rating so which persons are the most engaged.
  • Targeted SMS Messaging: Connect along with your subscribers utilizing textual content. Automatically ship customized messages and monitor real-time analytics concerning deliverability and engagement.
  • Live Chat: Communicate with leads, current prospects, and people simply wanting round in real-time with Sendinblue’s reside chat characteristic. And what about automation you ask? Sendinblue helps you to arrange your workflows so these initiating reside chats are routinely assigned the proper staff member. This optimizes response instances and prevents missed alternatives.

Of course, Sendinblue has many extra options to assist individuals develop their on-line companies. For instance, it auto-updates your contacts as people subscribe and you’ll even A/B take a look at your workflows to find those that carry out the most effective. This method irrespective of which automated campaigns you ship out, or which channel you resolve to make use of, your leads and current prospects will proceed to help your model.

Price: You won’t have to pay a dime for SendinBlue if you send less than 300 emails/day. If you want to bump that up to 40k emails/month, you’ll have to pay $25/month.

Try Sendinblue Free

5. GetResponse

getresponse

GetResponse is among the main email marketing platforms within the {industry}. Not to say, it now comes with a strong marketing automation performance that may allow you to create efficient workflows utilizing a drag and drop expertise.

Some of its best automation options embrace:

  • A whole set of selling automation templates (e.g., welcome, webinars/occasions, gross sales/promos).
  • Scoring and tagging to be taught extra about your prospects and provides them what they need.
  • Conditions you possibly can set to information individuals by means of your gross sales funnels – routinely
  • Cart abandonment concentrating on getting well misplaced gross sales.

You can even phase your viewers based mostly on issues like location, subscription date, subscriber area knowledge, final message date, webinar participation, and even their presence within the autoresponder cycle. From there, ship goal and customized messages, embrace precious content and offers and even dynamically replace your subscribers’ profiles as they progress by means of your outlined workflows.

But, GetResponse has expanded its performance in recent times to incorporate a touchdown web page builder, automatic funnel building, eCommerce + product supply, webinars, and extra.

Price: for basic automation options, you can put money into GetResponse for $15/month (as much as 1000 subscribers). For extra superior automation options, you’ll have to improve to $49/month.

Try GetResponse Free

6. ConvertKit

convertkit

ConvertKit is a well-liked email marketing platform that doubles as marketing automation software. It’s not as superior as different marketing automation platforms on this checklist but it surely’s surprisingly simple to make use of.

Designed with bloggers, entrepreneurs & creators in thoughts, ConvertKit’s email advertising and marketing software program helps you:

  • Grow your audience and your email list
  • Increase revenue by securing extra conversions
  • Understand your viewers utilizing tags and segments
  • Boost conversions with automated emails in any respect phases of the customer journey
  • Connect to third-party instruments that will help you handle and construct your enterprise

With ConvertKit, you possibly can count on industry-leading deliverability. In different phrases, you possibly can believe your subscribers are seeing your campaigns – every single time. And for the reason that theme surrounding ConvertKit’s email marketing software program is easy, you possibly can simply create:

  • Powerful, automated sales funnels
  • Simple automation guidelines
  • Customizable buyer paths based mostly on consumer actions
  • Content people don’t even know they want but
  • Targeted content your leads will love
  • Segments based mostly on location within the buyer journey

Price: plans start at $29/month for up to 1000 subscribers and limitless email sends. There is a free plan for as much as 1,000 subscribers however doesn’t embrace visible automation or email sequences.

Try ConvertKit Free

7. Wishpond

wishpond

Wishpond is an extra all-in-one marketing answer than among the different advertising and marketing automation software platforms we’ve seen to date on this list.

Not solely does it include superior automation capabilities, it provides web site homeowners the ability to create touchdown pages, seize leads with varieties and popups, and even run social media contests and promotions.

That stated right here’s a fast take a look at the advertising and marketing automation options that include Wishpond:

  • Identify hot leads and ship them to your sales team
  • Decide which emails to ship to whom and when for max open, clickthrough, and conversion charges
  • Integrate with other apps and automate interactions between Wishpond and them to sync knowledge and streamline business management
  • Connect to popular email service providers like ActiveCampaign and AWeber
  • Create drip campaigns to nurture leads and enhance your probabilities of securing a sale
  • Let Wishpond lead rating customers based mostly on their actions

One of probably the most distinctive issues about Wishpond is your skill to trace consumer habits in your web site individually and anonymously.

When a web site customer fills out a type in your web site, you routinely begin monitoring their interactions in your web site and ship that knowledge to their private profile. This data is then used to show an informal web site customer into a professional lead and finally a loyal buyer.

Price: for these with 1000 leads or much less, Wishpond will price $49/month.

Try Wishpond Free

Which marketing automation software is best for you?

So, now that just a little bit about among the finest advertising and marketing automation instruments available on the market, let’s briefly recap so you may make a data-driven determination to your personal enterprise:

  • ActiveCampaign – Best for individuals who want a dependable email advertising and marketing software program, CRM instruments, reside chat, onsite messaging, and automation to get issues completed rapidly and successfully.
  • Drip – Lightweight advertising and marketing automation designed for eCommerce web sites. Visual automation, onsite monitoring, visible email builder, superior analytics, and extra are included.
  • Gist – If you’re in search of an all-in-one platform that may deal with email, automation, reside chat, knowledgebase creation, onsite monitoring, and chat bots – Gist is a good possibility.
  • Sendinblue – If you’re in search of an advertising and marketing automation software that integrates email and SMS campaigns – Sendinblue is a good possibility. You’ll additionally discover a reside chat, touchdown pages, and opt-in varieties amongst its options. You can ship each transactional and marketing email.
  • GetResponse – The sole platform on this list that features a devoted gross sales funnel builder. While GetResponse is finest identified for email advertising and marketing, it has sturdy automation performance, a touchdown web page builder, eCommerce performance, webinars, and extra.
  • ConvertKit – This is probably the most simple email advertising and marketing automation platform on the list. It’s designed primarily for bloggers who want a simple solution to ship lead magnets. Features embrace email automation, touchdown pages, and opt-in varieties. Simplicity does include limitations, although.
  • Wishpond – A robust lead era platform in its personal proper. If you need to mix your email advertising and marketing automation with social media contests, landing pages, and opt-in varieties – give Wishpond a strive. However, it does lack a visible automation builder.

And there you will have it – our favorite marketing automation instruments available on the market proper now.

The proper answer for you will depend on your actual scenario wants. I’d advocate writing out a listing of the important things options you want in an automation platform (e.g. email, SMS, landing page builder, chat bots, and so on.)

Then, work backward to search out the automation software that matches with what you want.

The better part is that every one of those instruments supplies a free trial (or free plan) so you may get a really feel for the platform.

Regardless of which software you utilize – simply you should definitely use some type of automation in your enterprise. There are loads of marketing automation statistics on the market to help its significance.

Here’s the underside line: If you need to scale your business with fewer assets – advertising and marketing automation are important. And the software program featured above will make the method of implementing automation simpler than ever.

Disclosure: This post contains affiliate links. This means we might make a small fee if you make a purchase.

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About the author

Mohammad Khaled

I am Mohammed Khaled, I studied law, and I have been working as a lawyer since 2002.
My passion for eCommerce never stopped, so I read a lot of books and studied some courses about e-commerce and from here I started my journey as an eBay seller since 2016, and during that trip, I did not stop learning, hence I decided to create this blog to share my knowledge with beginners and professionals entrepreneurs.

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