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How To Choose an excellent Domain Name that Reifies your Brand

Written by Mohammad Khaled

Photo by Markus Winkler on Unsplash

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Choosing a domain name on your eCommerce website is among the most necessary selections you may make for your enterprise. Your name is the primary piece of your model customers will expertise, and serves as a symbolic placeholder for your enterprise within the minds of customers. You’ll additionally want to verify that the Domain Name that you select is out there for buy and that it is identical to (or intently matches) the identity of your model or enterprise. When selecting a reputation on your eCommerce firm, start by answering the next questions:

  • What ideas and emotions would you like your retailer’s Name to invoke?
  • How are you able to select a site Name that prospects can simply keep in mind?
  • Do you need your Domain Name to incorporate a specific key phrase or phrase?
  • What is your price range? An unregistered Domain will not value a lot, however an established Domain is perhaps costly.

When developing with concepts for names on your ecommerce website, you’ll be able to sit round and watch for inspiration to strike, after which hope your Domain is available – or you may get proactive and do some actual, efficient Domain Name analysis.

Today’s information on how to decide on a site Name will stroll you thru these steps, utilizing a house care & medical provide retailer as an instance. We’ll solid a large web to compile the most important record of potential domains we will. Then, we’ll set out pointers that can assist you to strike the non-starters out of your record till you’ve got a handful of acceptable, out there domains to select from.

Use our information to create a vetted record of domains good on your ecommerce web site. Availability would be the major main problem in creating a reputation that units you aside, so we’ll present you tips on how to discover the perfect domains out there to register. We’ll additionally stroll you thru some real-world examples of tips on how to brainstorm intensively in regards to the nature of your enterprise and prospects to create one thing distinctive.

Prioritizing Branding or Discoverability

The first choice it is advisable to make when selecting your Domain Name is whether or not you may prioritize uniqueness and branding or focus on a specific key phrase or phrase. To decide the reply to that query, you may first have to determine how you propose to get Traffic to your website. If natural search engine visitors will probably be your precedence, you’ll in all probability wish to make the most of some key phrases in your area. If you are relying extra on social media, pay-per-click promoting, or affiliate internet marketing, focusing on a key phrase in your domain on is much less necessary on.

In most circumstances, a mixture of each is greatest, striving to create a novel model Name whereas additionally utilizing discovery-related phrases. Giving your web site a reputation that makes it clear what you promote and in addition invokes ideas and emotions that resonate together with your buyer will make your web site enticing and memorable. Follow these steps to seek out the perfect name on your ecommerce web site:

Step-By-Step Guide to Choosing an eCommerce Domain Name

The search engine optimization targeted method

If you are after natural visitors, having your focused key phrase in your Domain Name is usually an enormous benefit. Having a ‘precise match Domain name‘ – a domain name that completely matches the key phrase you are focusing on – is a big indicator to engines like Google that your web site is extremely related. While an exact-match Domain Name will not be the one factor it is advisable to rank, it’s going to undoubtedly assist. However, there are some downsides to keyword-targeted domains:

  • Exact-match domains are normally already taken by another person.
  • Buying an exact-match Domain name could be costly.
  • Having a really focused Domain Name can limit what merchandise you promote – in case your web site is called you will not wish to promote digital cameras.
  • Exact-match domains is usually a little bland and impersonal.

If the exact-match Domain name you need is already taken, there are other methods you’ll be able to take to get a related, keyword-targeted Name on your eCommerce Store. One dependable technique of doing so is to append “retailer” or certainly one of its synonyms to your market-wide key phrases as a suffix. You may even choose a variant that captures your model greatest, equivalent to selecting “boutique” for a contact of sophistication or “emporium” to suggest a market with giant choice and low costs. If your root key phrases are on the lengthy facet, you’ll doubtless wish to select one of many shorter synonyms.

Suggestions for eCommerce Domain Name suffixes:

  • Store
  • Shop
  • Outlet
  • Mart
  • Boutique
  • Emporium
  • Bazaar
  • Market
  • Showroom
  • Co-Op
  • Mall
  • Galleria
  • Exchange

Keyword multipliers like SEOBook’s Keyword List Generator can mix lists of root key phrases with suffix or prefix phrases like our retailer synonyms to make this course of painless and guarantee all mixtures are captured. Just add your root key phrases separated by commas to one of many enter fields, together with your appended phrases within the subsequent subject. Then click on “Generate” to create an enormous record of prompt names on your ecommerce web site.

The branded Name method

When selecting a branded domain name, you may wish to be sure that the Name you select nonetheless implies or signifies what you promote or provide. Tools like Wordoid and Domain Hole’s Domain Name Generator generate lists of pronounceable domains that aren’t actual phrases. Scanning their outcomes for phrases with a sense and sound acceptable to your market will present an incredible place to start out.

Here are some options for branded domains we discovered that is perhaps acceptable:


While these names are distinctive and enjoyable, additionally they give prospects a normal sense of what’s being offered on these websites. Run your web site Name concepts by some associates and ask them to guess what the web site would promote – if their solutions range broadly or are approach off the mark, it is a good signal that your branded Name would not do a great job of representing your enterprise.

Blending the search engine optimization and branding approaches

First, create an inventory of root key phrases that outline your Domain of interest or product choices. It may also assist to organize them by choice. For our instance, we have compiled the next:

  • HomeMedical
  • HomeMed
  • MedicalSupplies
  • MedicalSupply
  • MedSupplies
  • MedSupply
  • HomeCare
  • HomeWell being
  • HomeRehab

Now we’ll use a number of methods and instruments to generate acceptable phrases and phrases with which to append or prepend our root key phrases. By utilizing a lot of variations of the foundation key phrases, together with abbreviations and plural/non-plural variants, we’ll insure that we get the correct sound, feeling, and size with the varied phrases we’ll combine in.

The following step is crucial for the branding component of this method, and ought to be as complete as doable:

Create an inventory of no less than 10 phrases that describe the model persona you wish to embody, the advantages of merchandise you promote, or ideas with which you typically wish to be related. We’ll use “vitality”, “vitality”, “freedom”, “well-being”, “renewal”, “peace”, “care”, “compassion”, “independence”, “consolation”, and “familiarity”.

Next, run every of those by means of a thesaurus like Visuwords or Type in another acceptable phrase that happens to you whereas utilizing the thesaurus. Make notice of any and all phrases you want. Don’t overlook to click on on essentially the most related synonyms to see much more outcomes. Once you’ve got no less than 25 (extra is best!), begin including them to your root key phrases.

Here are a handful of outcomes based mostly on the above root and thesaurus:

  • HomeWell

In circumstances the place our synonyms that are a bit on the lengthy facet, we will use abbreviations to assist preserve them quick and memorable:


In addition to the above approach, you should utilize the domain name generator Impossibility, which is able to append or prepend a set record of 4-6 letter phrases to your root phrase. It even shows solely outcomes for variants with out there domains. While the outcomes will not be as on-point as these from above, they could spark nice concepts you hadn’t thought-about. The 4-letter phrases setting could be significantly useful while you need your Domain to incorporate particular, longer key phrases. Here are a couple of we chosen from our outcomes:


Other Techniques for Creating the Best Ecommerce Domain Name Ideas

Use phrases and sayings

Common sayings and idioms associated to your market can spark nice concepts for enterprise and domains. Input your descriptive model persona phrases into instruments like The Free Dictionary’s Idiom Finder, Think Slogan, and to search for associated sayings.

Take notice of all aphorisms and proverbs you want. Once you’ve got compiled an inventory from all beginning phrases, see in the event you can reformulate them into succinct names that evoke one of the phrases. This could be a good way to seek out inspiration for domains.

  • Care bundle:
  • Devil might care:
  • Couldn’t care much less: CareForMuch
  • Not a care on this planet:
  • Take care:

Blend key phrases collectively into portmanteaus

A type of wordplay, blended phrases, also called portmanteaus, makes use of an overlap within the sound of two phrases. You’ll should assessment your root phrases and descriptor/synonym lists manually for overlap alternatives. You may use Werd Merge to merge your root phrases randomly with different phrases.


Tweak the spelling

Tweaking entails eradicating a letter or in any other case altering the spelling of a phrase for impact. Examples embody Zoho (Soho), Zune (tune), Wikia, and eBay. This approach has turn into very fashionable lately.


Use Compound Keywords

Choose two or extra phrases you wish to affiliate together with your model. In this case, we wish to suggest we let individuals take management of their well being. So we’ll mix variations of synonyms for “residence” with “well being”, “defend”, “wellness” and “care”. Run all of your root key phrases and model persona synonyms by means of Bust a Name. You may use SEOBook’s key phrase multiplier instrument from above to mix your root synonyms with model persona synonyms. While this course of will get by far essentially the most related outcomes, you can too use Domain Hole’s Name Spinner instrument to compound your root phrases with random ones.


Affixing prefixes or suffixes to your domain names

This entails affixing a suffix or prefix to a current phrase. Examples embody Napster, Todoist, and Feedly. The suffix “-star” is especially frequent. These could be a good way so as to add novelty whereas retaining character relies on down.Dot-o-mator is a superb instrument for this. You can add phrase and prefix/suffix units of your personal, or use pre-made, themed units.


Using unique Top Level Domains (TLDs)

The Top-Level Domain, or TLD, is what follows the web site name in a URL. The commonest TLD is .com, though you are doubtless acquainted with others, like .web, .org, or .biz. Over the previous few years, numerous alternate TLDs have been created, together with all kinds of industry-specific TLDs. Check this record of all valid TLDs for concepts. Since an alternate TLD can change “.com” with a key phrase, you’ll be able to release Domainin the remainder of your Domain Name for different key phrases. Input your root key phrases in Domainr and Domain Hole’s Brainstormer instrument to seek out such alternatives. However, be warned that most prospects are so used to typing ‘.com’ after an internet site name that they could have difficulties remembering your domain name in the event you’re utilizing an alternate TLD.

  • Homecare.well being

Domain Name Generator Tools

Here are a couple of extra instruments for an ultimate sweep of potential domains earlier than we slim our outcomes.

Picking the Best Domain Name for Your eCommerce Site

As you’ll be able to see, a few of these strategies produce higher outcomes relying on the kind of enterprise you are in, which is why it is necessary to solid a large web and give you as many concepts for a reputation as doable. After you’ve got created your record of concepts, it is time to decide on the perfect Name from the entire potentialities. As you achieve this, remember what types of themes numerous names may lend to your branding.

Here are some evaluative standards to assist slim the sphere and provide help to select the correct Domain Name. For any that do not match the invoice, strike them out of your record.

Your Domain name ought to be:

  • Easy to recollect (three phrases or fewer is an effective goal)
  • As quick as doable (roughly 17 characters or much less)
  • Easy to kind
  • Easy to say out loud
  • Easy to learn (mustn’t seem to include different phrases when phrases are learned facet by facet)
  • Unique
  • Accurate and sincere to your enterprise
  • Use .com domains solely within the US, until you are going with a brand new top-level Domain like .well being
  • Not be in use by different organizations
  • Not include numbers or hyphens

Don’t get married to at least one phrase or phrase. You might have already got favorites by the point you get able to slim your outcomes. If you discover that it would not match the factors above, be able to strike it and transfer on. Whether it is in use by one other group, not fairly correct to what you promote, or simply too lengthy or advanced, you may wish to maintain out for a extra superb area.

Once you’ve got bought your record all the way down to 5-10 choices, you may wish to be sure no variants are taken by different companies, and that social media accounts can be found. NameChk checks greater than 150 social media and running a blog platforms to make sure a person’s name is out there, whereas Instant Domain Search checks the supply of domains and variants.

Finally, when you determine on a reputation, purchase it and any necessary variations (together with completely different TLD variants) immediately. It’s additionally a good suggestion to purchase your Domain Name shortly after looking for it – there are bots that buy domains that have been lately searched (to promote them for revenue later), in addition to bots that purchase domains just like lately bought ones.

Have questions or feedback about selecting a Domain Name on your eCommerce website? Use the feedback part below!

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About the author

Mohammad Khaled

I am Mohammed Khaled, I studied law, and I have been working as a lawyer since 2002.
My passion for eCommerce never stopped, so I read a lot of books and studied some courses about e-commerce and from here I started my journey as an eBay seller since 2016, and during that trip, I did not stop learning, hence I decided to create this blog to share my knowledge with beginners and professionals entrepreneurs.

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